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Three People Who Destroyed Their Lives in Less Than 60 Seconds

Going from champ to chump at Ludicrous Speed. Three stories.

Dean Brooks
7 min readOct 24, 2022
Photo by Pixabay from Pexels: https://www.pexels.com/photo/flare-of-fire-on-wood-with-black-smokes-57461/

They say it takes a lifetime to build a reputation, but only seconds to destroy one.

That’s especially true nowadays with the internet and social media. It’s almost impossible to just move to another town and start over in life. Bing knows all. And Google, too, I guess.

As we’ll see in the cases below, sometimes one little bad decision can lead to truly catstrophic (and even deadly) consequences.

Here are three such stories.

1.) Justine Sacco

How long does it take to tweet? A few seconds? Maybe only one or two. That’s about as long as it probably took Ms. Justine Sacco, the former senior director of corporate communications at IAC to tweet this little “joke” out in 2013, and inadvertantly become global enemy number one online:

Source: Screenshot of Justine Sacco’s tweet via Buzzfeed News

At the time the 30-year old PR rep was traveling home to South Africa on the holidays to visit family. Right after she tweeted, her flight took off, and she went to sleep, unaware of the…

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Dean Brooks
Dean Brooks

Written by Dean Brooks

Novelist. I write about anything and I'm right about everything.

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