Some very interesting ideas. I think Shapiro is also successful from consistent effort in a high-paying niche with a big audience. And while I think he's very smart, there's a scripted quality to him that makes me think its less keen insight that made him wealthy as opposed to like when a player finds a hack that lets them score easy points in a video game. Even now he can't help exploit that hack by uploading low-hanging fruit-style "reaction" vids for DW constantly.