Modern Super Bowl Rings are Oversized, Gaudy, and Ridiculous-Looking

Are you commemorating a hard-fought championship that took blood, sweat, and tears to earn, or starring in a rap music video?

Dean Brooks

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Source: https://twitter.com/nfl/status/1358615158562709505

A lifetime ago I worked at a Saturn dealership in Memphis, TN. One of the very first — if not the first — Saturn dealership to ever open in the country, in fact.

My career as a “sales advisor” (or “lot lizard,” a term used for both car salesmen and truck stop prostitutes, interestingly) was brutishly short. As was the Saturn brand itself, actually. The niche GM label went belly-up in 2010 due to the 2008 Wall Street crash that pulverized the car company’s balance sheet.

I did, however, have the chance to meet some cool people during my short tenure. One of whom was a former Dallas Cowboys football player. He and his wife showed up one day interested in buying an Outlook. I had no idea who he was, but judging by the way our Sales Manager immediately showed the couple into his office, I sensed they weren’t your usual tire kicking weekend walk-ins.

At some point my manager asked me over to his office to deliver some paperwork. And it was then I noticed the twinkling rock on the man’s right ring finger.

“Yes, Dean, that’s a Super Bowl ring,” my manager said, as if I didn’t know.

I was introduced to the former pro athlete, who had played on the Cowboys during the ’70s, when they went to five Super Bowls, winning two of them, under Hall of Fame Coach Tom Landry and QB Roger Staubach. The ’70s was when Dallas really built its “America’s Team” identity and its winning culture. Two decades later Dallas would dominate again, winning three Super Bowls in the ’90s with QB Troy Aikman and RB Emmitt Smith. Since those two eras of dominance, Dallas’s post-season record has been rather spotty. But there was a time when the Cowboys were synonomous with victory, and the swaggering pride of dynasty.

Seeing that I’d noticed the ring, the former Cowboy immediately, without saying anything, twisted it off his finger and handed it to me so I could examine it up close. This must have been something he did often. Super Bowl rings are quite exquisite and eye-catching. I mean…

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Dean Brooks

Novelist. (https://deanbrooks.org/) I also enjoy topics like business, investing, culture, and technology. Sign up for my email list: shorturl.at/fJN78